I joined REACH Strategies primarily because of the firm’s passion for sustainable social change. I never expected that three weeks into the job, I’d get an electric car too. This fortuitous intersection occurred in July of this year, when after months of being unemployed due to the pandemic (and trying […]
For many companies and organizations, creating a sustainability policy is often merely the first step on a much longer journey. While many companies recognize the need to reduce their carbon footprint and are willing to work toward that goal, a key implementation step can include engaging employees at every level. […]
In light of the continued press of disturbing public health news, we have spent the past weeks helping our partners across the country — which include some of the nation’s largest companies, public agencies, and community organizations involved in electric vehicles and environmental issues — unwind from planned public outreach […]
Comedian Tig Notaro does this joke about people saying, “Can you believe it” for normal, everyday actions. An example she gives is a parent saying that their 5-year-old is about to start kindergarten. “Lacey is now 5 and is starting kindergarten this year. Can you believe it?” Notaro jokes that […]
We were just in Atlanta for an EV test drive that we conducted for the Southeastern Association of Regulatory Utility Commissioners (SEARUC). We had a great time, and send a warm shout out to our friends at Plug In America, the Southern Alliance for Clean Energy, and City of Atlanta […]
As the wind picked up and the rain became a spitting mist, nothing could keep the smiles off of everyone’s face or wane the excitement that buzzed around the Biogen campus in Weston, Massachusetts as electric vehicles and bicycles arrived for the kick-off event for MASS DRIVE CLEAN’s third annual […]
Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out in real time while working with […]
In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact – during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during the contest where Trump […]
Increasingly people are thinking about how to better promote electric vehicles at the national level and in key states. Our experience over the past few years underscores the importance of directly introducing prospective customers to these new exciting vehicles in order to drive EV adoption. Enhancing the Buying Experience The […]