REACH developed a strategy for the San Francisco Education Fund over a Summer to prepare for a Fall outreach campaign to recruit more public school volunteers than the prior year. Even on a tight deadline, REACH believes research and sound planning are always necessary.

We conducted a communications audit, interviewed previous volunteers, and assessed the volunteer landscape in order to deliver a strategy identifying key audiences, messaging, along with a roadmap to get them to their goals. After driving months of engagement, the San Francisco Education Fund was on track to recruit more volunteers and meet their goal of serving students with the most need.

Strategic facilitation highlights the best paths to success while simultaneously revealing potential pitfalls. At REACH we see facilitation as the key first step in guiding our partners to achieve their goals.

When we began work with five key market-lever states - Michigan, Illinois, North Carolina, Colorado, and Minnesota  to assess their plug in electric vehicle (PEV) adoption efforts, we initially believed each state would require a unique communications plan customized to the concerns of their consumers. Through extensive interviews with various stakeholders including, non-profits, utilities, and corporate community members, addition to conducting thorough research we were able to develop a baseline understanding of the PEV marketplace within each state. Based on the baseline understanding we developed   we uncovered the states had many shared issues and would ultimately benefit most from a shared, cohesive strategy.

Strategic facilitation highlights the best paths to success while simultaneously revealing potential pitfalls. At REACH we see facilitation as the key first step in guiding our partners to achieve their goals.

When we began work with five key market-lever states - Michigan, Illinois, North Carolina, Colorado, and Minnesota  to assess their plug in electric vehicle (PEV) adoption efforts, we initially believed each state would require a unique communications plan customized to the concerns of their consumers. Through extensive interviews with various stakeholders including, non-profits, utilities, and corporate community members, addition to conducting thorough research we were able to develop a baseline understanding of the PEV marketplace within each state. Based on the baseline understanding we developed   we uncovered the states had many shared issues and would ultimately benefit most from a shared, cohesive strategy.

We know that the right campaign has the power to change perceptions and create real change. REACH managed campaigns, such as the state of Massachusetts’ MASS Drive Clean campaign, are a prime example of the power of a well designed, impactful campaign.

The campaign conception sprouted from with one goal - increase consumer adoption Our research began by speaking with stakeholders and leaders in the plug in electric vehicle (PEV) field within the state. Through a targeted and integrated test drive campaign residents from all corners of the state have had to opportunity to experience a PEV first hand. The campaign, now running on it’s third year, has significantly increased  awareness among Bay State consumers  of available  PEV models, infrastructure, and incentives. Survey work from the MASS Drive Clean and other campaigns underscore that test drive campaigns are the most effective way to engage consumers and guide them in overcoming fears.

We know that the right campaign has the power to change perceptions and create real change. REACH managed campaigns, such as the state of Massachusetts’ MASS Drive Clean campaign, are a prime example of the power of a well designed, impactful campaign.

The campaign conception sprouted from with one goal - increase consumer adoption Our research began by speaking with stakeholders and leaders in the plug in electric vehicle (PEV) field within the state. Through a targeted and integrated test drive campaign residents from all corners of the state have had to opportunity to experience a PEV first hand. The campaign, now running on it’s third year, has significantly increased  awareness among Bay State consumers  of available  PEV models, infrastructure, and incentives. Survey work from the MASS Drive Clean and other campaigns underscore that test drive campaigns are the most effective way to engage consumers and guide them in overcoming fears.

We know that the right campaign has the power to change perceptions and create real change. REACH managed campaigns, such as the state of Massachusetts’ MASS Drive Clean campaign, are a prime example of the power of a well designed, impactful campaign.

The campaign conception sprouted from with one goal - increase consumer adoption Our research began by speaking with stakeholders and leaders in the plug in electric vehicle (PEV) field within the state. Through a targeted and integrated test drive campaign residents from all corners of the state have had to opportunity to experience a PEV first hand. The campaign, now running on it’s third year, has significantly increased  awareness among Bay State consumers  of available  PEV models, infrastructure, and incentives. Survey work from the MASS Drive Clean and other campaigns underscore that test drive campaigns are the most effective way to engage consumers and guide them in overcoming fears.