We’ll work with you to develop a strong plan, but we won’t leave you there. Achieving your goals means we need to get into the field to tell the right stories, matched with the right tactics, told to the right audiences. We’re ready to work with you in launching a campaign that will make a difference, marking our progress with you every step along the way.
We know that the right campaign has the power to change perceptions and create real change. REACH managed campaigns, such as the state of Massachusetts’ MASS Drive Clean campaign, are a prime example of the power of a well designed, impactful campaign.
The campaign conception sprouted from with one goal - increase consumer adoption Our research began by speaking with stakeholders and leaders in the plug in electric vehicle (PEV) field within the state. Through a targeted and integrated test drive campaign residents from all corners of the state have had to opportunity to experience a PEV first hand. The campaign, now running on it’s third year, has significantly increased awareness among Bay State consumers of available PEV models, infrastructure, and incentives. Survey work from the MASS Drive Clean and other campaigns underscore that test drive campaigns are the most effective way to engage consumers and guide them in overcoming fears.