Our strategic facilitation work is where we hone the best thinking to help reach your goals. We’ll surface the data we need to inform your thinking, be it from your close-in team, stakeholders, competitors, or from our original research. We’ll map steps to get where we need to go. And we’ll set a timeframe and a budget to take us there.
Strategic facilitation highlights the best paths to success while simultaneously revealing potential pitfalls. At REACH we see facilitation as the key first step in guiding our partners to achieve their goals.
When we began work with five key market-lever states - Michigan, Illinois, North Carolina, Colorado, and Minnesota to assess their plug in electric vehicle (PEV) adoption efforts, we initially believed each state would require a unique communications plan customized to the concerns of their consumers. Through extensive interviews with various stakeholders including, non-profits, utilities, and corporate community members, addition to conducting thorough research we were able to develop a baseline understanding of the PEV marketplace within each state. Based on the baseline understanding we developed we uncovered the states had many shared issues and would ultimately benefit most from a shared, cohesive strategy.