WHAT WE DO
HOW WE WORK
REACH is a full-service communications agency. Our team shares your passion for smart strategy rooted in thorough research, crisp execution, and fearless evaluation.
Research & Analysis
We integrate public opinion, media, and landscape research to identify winning strategies and improve on current approaches. REACH also maintains a deep, proprietary repository of consumer surveys built up over a decade of conducting fieldwork in every part of the country.
STRATEGY DESIGN
We are digital natives who deeply value lived experiences. We take a full-service approach to developing a communications strategy that reflects your goals, matches your budget, and is not wed to any particular approach. We understand the role of polish as well as intentional DIY activations that ring authentic for your audience.
Integrated marketing
In the successful, multifaceted communications programs we design and implement, each effort builds on—and reinforces—the others. We understand that challenges grow in direct relation to the campaign’s scale, so we ensure that internal teams remain aligned throughout the entire process.
Experience Design
REACH fields award-winning experiential campaigns around EVs and electrification. We’ve pioneered brand-agnostic EV test drives, conducted pop-ups in every spot where people gather, and become experts in the intercept. And we’re not going to stop!
Community Mobilization
We have been mobilizing communities to discuss and embrace broad-based electrification for over a decade. Our community work cuts through entrenched divisions to foster a sense of “we” and “us” when considering the transformative potential of new initiatives.
PROGRAM & DATA MANAGEMENT
We conduct framing analysis, media content examinations, and public-opinion research to increase your impact. Our pioneering, place-based audience capture techniques help you calibrate your outreach campaigns. And our proprietary data management tools keep you apprised of campaign dynamics in real time.
SOME PARTNERS
PRACTICE AREAS
CORPORATE SUSTAINABILITY
Corporate sustainability initiatives unfold at the intersection between business strategy, employee engagement, and corporate community and purpose. REACH has worked with the world’s largest, most innovative companies to design integrated CSR outreach campaigns. Our work helps employees and shareholders engage in critical sustainability initiatives that drive value, boost employee morale, and deliver real-world solutions to pressing sustainability challenges. We can help ensure that your CSR-related engagement extends beyond reporting and compliance to inform critical business outcomes.
ELECTRIC UTILITES
Electric utilities play a central role in one of the most exciting technological evolutions in US history: the rollout of new electrification technologies. These breathtaking changes create a host of new opportunities and challenges for the electric utility sector. Utilities need to reach customers who are making decisions about new technologies in order to deliver key information, deliver incentive programs, and track the progress of these efforts to ensure new electric technologies support all ratepayers. REACH has a decade of experience helping utilities field an array of high-impact customer engagement programs serving all rate classes.
COMMUNITY CHOICE ENERGY
Community choice energy programs are growing in importance as a tool giving communities a stronger voice in decisions related to their energy future. Bolstered by the participation of local public agencies and residents, these nonprofit entities are reducing energy prices and working toward the goal of providing 100% of their electricity from renewable sources. They are also helping customers transition to an electrified economy supported by clean energy. REACH has been helping community power agencies with their customer service mission since their inception.
PUBLIC AGENCIES
City, county, state, and federal agencies play a critical role in shaping policies and programs that support the drive toward an electric economy. As trusted messengers, these agencies help citizens by simplifying technical information, establish clear information channels, and provide clarity on market options, unmotivated by profit or the desire to promote particular products. As agencies balance many competing priorities, they can struggle with creating and delivering those resources. REACH has worked with agencies at all levels of government to provide targeted strategic communications. Our work can improve program effectiveness and ensure that public resources are deployed to maximum effect.
NONPROFIT & ADVOCACY CAMPAIGNS
The community work that we do in partnership with nonprofit organizations and advocacy campaigns is driven by our mission to create a sense of “we” and “us,” instead of “they” and “them.” We’ve helped a variety of nonprofits shape public narratives and support important clean energy outcomes by fostering this sense of community. We have been mobilizing communities to discuss and embrace the positive effects of broad-based electrification for over a decade.