Perhaps we should have known that when the CEO of Paramount Pictures called about wanting to run an EV test drive on their studio lot in Hollywood we were in for something big. But we didn't, exactly. We did what we always do — started working out the details of delivering a first of its kind activation around new technology (at the time, there were roughly 1,000 EVs on the road across the US). We recruited local dealers, got a national auto manufacturer involved, and threw a great afternoon party in a landmark setting.
We were greeted by a perfect Los Angeles afternoon, 80 degree temperatures, and couldn't have asked for a better place to spend time outside. We also forgot sunscreen (rookie mistake).
In talking about the experience afterwards, we had one of those lightning bolt (pun intended) moments. Introducing people to EVs wasn't just going to be necessary on the Paramount Pictures parking lots. We have over 300 million cars in America, and billions globally. If we plan to electrify transportation, that's going to take hundreds of millions of individual conversations to help people make the switch.
And so we set out with a simple idea — we could leverage the power of effective communications to help unlock a clean energy transformation that can make lives better for all of us.
It's worked, and keeps working, so we keep working at it. And we're busy! We now field staff in offices located across the country, supporting this work in communities large and small.
Since its founding in 2011, REACH Strategies has established itself as a national leader in the conceptualization, design, and implementation of multi-faceted corporate, utility, and state-level strategic communications and engagement campaigns. As a full-service communications firm, REACH’s work extends across the country, focusing on a wide range of integrated consumer, business, and stakeholder initiatives.
