WHO WE ARE
Our Mission
We deliver industry-leading outreach and community engagement campaigns that help communities, individuals, and leadership organizations embrace, participate in, and thrive in an electrified economy powered by clean energy.
Our History
Perhaps we should have known that when the CEO of Paramount Pictures called about wanting to run an EV test drive on their studio lot in Hollywood we were in for something big. But we didn’t, exactly. We did what we always do — started working out the details of delivering a first of its kind activation around new technology (at the time, there were roughly 1,000 EVs on the road across the US). We recruited local dealers, got a national auto manufacturer involved, and threw a great afternoon party in a landmark setting.
We were greeted by a perfect Los Angeles afternoon, 80 degree temperatures, and couldn’t have asked for a better place to spend time outside. We also forgot sunscreen (rookie mistake).
In talking about the experience afterwards, we had one of those lightning bolt (pun intended) moments. Introducing people to EVs wasn’t just going to be necessary on the Paramount Pictures parking lots. We have over 300 million cars in America, and billions globally. If we plan to electrify transportation, that’s going to take hundreds of millions of individual conversations to help people make the switch.
And so we set out with a simple idea — we could leverage the power of effective communications to help unlock a clean energy transformation that can make lives better for all of us.
It’s worked, and keeps working, so we keep working at it. And we’re busy! We now field staff in offices located across the country, supporting this work in communities large and small.
REACH Strategies is built on the belief that by working together with our partners we can leverage impactful, data-driven communications to drive change for good.
Since its founding in 2011, REACH Strategies has established itself as a national leader in the conceptualization, design, and implementation of multi-faceted corporate, utility, and state-level strategic communications and engagement campaigns. As a full-service communications firm, REACH’s work extends across the country, focusing on a wide range of integrated consumer, business, and stakeholder initiatives.
Our Team
Kirk Brown
Founder & Chief Executive Officer
Amanda Scarborough-Heilmeier
Director, Program Strategy & Development
Tiara Brown
Assistant Director
Michelle Davis
Lead Communications Strategist
Sarah Morgan
Senior Software Developer & Digital Strategist
Fernanda Estrada-Ridaura
Communications Program Strategist
Lily Ashby
Communications Specialist
Cassandra Wilson
Communications Program Strategist
Core Values
Positive Change
We strive every day to make lasting and positive changes on a scale both large and small.
Mutual Support & Collaboration
We cannot do it alone. We support each other and our partners to create as much positive difference as possible.
Connection
In an increasingly fragmented, polarized, and isolated world, we relentlessly cultivate and foster deeper ties with each other and the communities we serve.
Excellence
We understand the gravity of our work in this crucial moment and that it requires us to bring our best, always.
Inclusion
All in! We work to ensure that all of us are included and that all of our voices are heard.
Ownership & Accountability
We take responsibility for every project and delight in driving them from inception to delivery.
