Digital EV Shopping Tools: High Impact Without High Cost
Today’s EV buyers begin their journey online—long before they ever set foot on a dealership lot. Search engines, comparison sites, and digital research tools shape perceptions, set expectations, and guide purchasing decisions. For utilities, offering credible,...
Helping Customers Understand the Real Value of Your CCA Programs
You’ve built something great. Maybe it’s a new EV incentive program. Or a rebate for smart home upgrades. Or a powerful new planning tool that could transform how communities prepare for electrification. But when you launch it... crickets. What went wrong? Too...
Experiences Drive EV Engagement — Not Just Information
When it comes to EVs and electrification, nothing beats getting hands-on. Customers need opportunities to see, touch, try, and live with new technology — and when those moments happen without the pressure of a sales pitch, they build trust. Utilities are...
Are Local Auto Dealers Part of Your EV Strategy? They Should Be.
Even as electric vehicle options expand and customer interest grows, the dealership floor remains one of the biggest bottlenecks in the adoption journey. Many customers still look to dealers for trusted information, guidance, and confidence in their EV purchase...
Common Challenges #1: Awareness & Understanding
At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand...
What Makes a Great Community Electrification Roadmap
As communities across the country move toward a more electric future, it’s worth noting that it’s not just about charging stations or electric vehicles. The story is about people. It’s about aligning technology, policy, and local ambition in a way that feels...
The Power of Storytelling in Energy Innovation Marketing
We agree: facts alone don’t move people; stories do. As innovations in the future of energy accelerate, we have a critical opportunity and responsibility to shift the narrative. Carbon metrics, acronyms, and abstract policy goals can no longer dominate the...
The World is Innovating with Energy in Unprecedented Ways—How Do We Tell that Story Now?
Marketing has always been about meeting people where they are. Today, the ways that people encounter information and make important decisions have shifted dramatically. As our options for using energy evolve—how we create and use it—we’re no longer just selling a...
Electrification is Evolving
In just the past few years, the conversation around electrification has shifted from "why" to "how" and "what's next?" This transformation is more than just a trend; it's a fundamental shift in how we move, work, and power our lives. As technology advances, public...
Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson
I’m Cassandra Wilson, and I’m thrilled to join REACH Strategies as a Communications Program Strategist. With a background in marketing, communications, and event management, I thrive at the intersection of strategy, storytelling, and impact. Throughout my career, I’ve...