At REACH Strategies, we’ve seen firsthand how transformative CCAs can be for their communities, delivering cleaner energy, boosting local economies, and creating meaningful customer choice..
But here’s the challenge: if your customers don’t know who you are, what you do, or why you matter, that impact can go unnoticed.
You can launch the most innovative programs, offer competitive rates, or bring groundbreaking infrastructure online. But if your community doesn’t know about it—or doesn’t see how it connects to their lives—adoption, trust, and engagement will stall.
That’s why awareness and understanding can’t be afterthoughts. They need to be built in from the very beginning.
When CCAs engage their communities early, sharing clear and consistent information, connecting benefits to real-life household and business experiences, and utilizing trusted voices, the result is a stronger relationship between the customer and the provider. That relationship is what keeps momentum going when challenges arise.
The solution starts with empathy. Customers need to see how CCA programs fit into their daily lives in a way that feels tangible and achievable. They need to hear about real results from people they trust, and they need messaging that’s simple, direct, and aligned with what matters most to them.
At REACH, we help CCAs meet this challenge head-on. Through thoughtful communications, co-branded campaigns, pop-up activations, and storytelling that centers real community experiences, we transform awareness into understanding, and understanding into action.
As we continue exploring the most common challenges CCAs face, we’ll keep coming back to this: programs don’t succeed without people. And people need to be seen, heard, and informed at every step.
Let’s start there.
