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Beyond Open Rates: Metrics that Actually Predict Customer Engagement

Beyond Open Rates: Metrics that Actually Predict Customer Engagement

by REACH Strategies | Sep 30, 2025 | Communications Strategy

At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand what...
Beyond Open Rates: Multilingual Isn’t Enough: Cultural Relevance in Energy Outreach

Beyond Open Rates: Multilingual Isn’t Enough: Cultural Relevance in Energy Outreach

by REACH Strategies | Sep 30, 2025 | Communications Strategy

When it comes to energy outreach, many organizations assume that translation alone is the solution. Provide materials in multiple languages, and the job is done. But if the goal is genuine engagement, multilingual outreach is only the starting point. What’s often...

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