Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson

May 19, 2025Meet the REACH Team

I’m Cassandra Wilson, and I’m thrilled to join REACH Strategies as a Communications Program Strategist. With a background in marketing, communications, and event management, I thrive at the intersection of strategy, storytelling, and impact.

Throughout my career, I’ve led digital engagement efforts, spearheaded fundraising campaigns, and executed large-scale events—all with the goal of creating meaningful connections and driving real change. Whether developing compelling messaging, optimizing outreach strategies, or managing logistics, I’m always looking for innovative ways to make a difference.

My passion for the work we do at REACH Strategies is deeply personal. Sustainability isn’t just a professional focus—it’s a commitment to the world my young son will inherit. Every project I contribute to is a step toward a cleaner, more sustainable future for the next generation. I’m excited to apply my skills in strategic communications, digital engagement, and event execution to further REACH’s mission and create lasting impact.

When I’m not working, you’ll probably find me experimenting with new recipes (I recently started my sourdough journey!) or enjoying time with my family.

I’m grateful to collaborate with this incredible team and help move the needle on sustainability in meaningful ways!

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