Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson

May 19, 2025

I’m Cassandra Wilson, and I’m thrilled to join REACH Strategies as a Communications Program Strategist. With a background in marketing, communications, and event management, I thrive at the intersection of strategy, storytelling, and impact.

Throughout my career, I’ve led digital engagement efforts, spearheaded fundraising campaigns, and executed large-scale events—all with the goal of creating meaningful connections and driving real change. Whether developing compelling messaging, optimizing outreach strategies, or managing logistics, I’m always looking for innovative ways to make a difference.

My passion for the work we do at REACH Strategies is deeply personal. Sustainability isn’t just a professional focus—it’s a commitment to the world my young son will inherit. Every project I contribute to is a step toward a cleaner, more sustainable future for the next generation. I’m excited to apply my skills in strategic communications, digital engagement, and event execution to further REACH’s mission and create lasting impact.

When I’m not working, you’ll probably find me experimenting with new recipes (I recently started my sourdough journey!) or enjoying time with my family.

I’m grateful to collaborate with this incredible team and help move the needle on sustainability in meaningful ways!

Continue Reading

Related Blogs

Meet Tiara

Meet Tiara

Nestled in the beautiful wine country of California, I'm the oldest of three sisters, a devoted partner to Nick, and a proud mom to a 16-year-old son and an 8-year-old daughter.My love for business and finance was evident from a young age. I fondly remember dressing...

read more

More Content

81% of Californians say they don’t know what a CCA is

81% of Californians say they don’t know what a CCA is

Trust is essential for CCAs.  But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...

read more
The community engagement gap CCAs should know about

The community engagement gap CCAs should know about

At REACH, we’ve been thinking a lot about the role Community Choice Aggregators (CCAs) play in their communities, and how residents experience them. CCAs are designed to serve local priorities. They’re created by communities, governed locally, and focused on...

read more
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.