Can Communications Win in a World That Doesn’t Read?
If you rely on writing to get your message across, your window for communicating impact is closing. According to The Atlantic: Attention spans have dropped from 2.5 minutes in 2004 to about 47 seconds today. Nearly 30% of adults can’t paraphrase a multi-page document....
The Energy Conversation Is Already Happening. Are You Leading It?
Grid reliability. Data center growth. Rising energy costs. Electrification goals. These aren’t niche industry topics anymore — they’re regularly in the headlines, and communities are paying attention. Local elected officials, municipal partners, business...
Why Behavioral Change Is the Hardest Thing a CCA Will Ever Ask Its Customers to Do
Getting customers to shift their energy habits is one of the hardest things a Community Choice Aggregator can do. It’s not because residents don’t care. Most of them do. The challenge is that behavioral change requires more than a well-intentioned ask — it...
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