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Awareness isn’t the same as participation

Awareness isn’t the same as participation

by Scottie Knollin | Apr 29, 2026 | Communications Strategy

For many Community Choice Aggregators (CCAs), building awareness is a major milestone. But awareness alone doesn’t guarantee participation. The question many CCA teams eventually face is simple: once customers know you exist, what actually motivates them to take...
Don’t let your electrification programs stall

Don’t let your electrification programs stall

by Fernanda Estrada-Ridaura | Apr 21, 2026 | Communications Strategy

Electrification programs are expanding across the country, offering a wide range of incentives, tools, and resources to support communities in adopting electric transportation. Yet even the most well-designed programs can face a common challenge: participation doesn’t...
81% of Californians say they don’t know what a CCA is

81% of Californians say they don’t know what a CCA is

by Scottie Knollin | Apr 15, 2026 | Communications Strategy

Trust is essential for CCAs.  But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...
Struggling to increase participation in electrification programs?

Struggling to increase participation in electrification programs?

by Fernanda Estrada-Ridaura | Apr 9, 2026 | Communications Strategy

Are your transportation electrification programs delivering the participation needed to meet your goals? Many utilities have strong programs in place, but participation often depends on identifying the right fleets, charging opportunities, and communities that are...

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Recent Posts

  • Access an affordable solution to achieve your transportation electrification goals
  • Accelerate electrification participation without increasing program costs
  • 61% of residents aren’t familiar with their local CCA
  • How are you activating municipal participation in electrification programs?
  • Awareness isn’t the same as participation

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