Awareness isn’t the same as participation
For many Community Choice Aggregators (CCAs), building awareness is a major milestone. But awareness alone doesn’t guarantee participation. The question many CCA teams eventually face is simple: once customers know you exist, what actually motivates them to take...
81% of Californians say they don’t know what a CCA is
Trust is essential for CCAs. But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...
The community engagement gap CCAs should know about
At REACH, we’ve been thinking a lot about the role Community Choice Aggregators (CCAs) play in their communities, and how residents experience them. CCAs are designed to serve local priorities. They’re created by communities, governed locally, and focused on...
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