The Energy Conversation Is Already Happening. Are You Leading It?
Grid reliability. Data center growth. Rising energy costs. Electrification goals. These aren’t niche industry topics anymore — they’re regularly in the headlines, and communities are paying attention. Local elected officials, municipal partners, business...
Why Behavioral Change Is the Hardest Thing a CCA Will Ever Ask Its Customers to Do
Getting customers to shift their energy habits is one of the hardest things a Community Choice Aggregator can do. It’s not because residents don’t care. Most of them do. The challenge is that behavioral change requires more than a well-intentioned ask — it...
Great Programs Don’t Create Impact. Great Communication Does.
Every year, organizations invest millions of dollars into clean energy, transportation electrification, and sustainability programs designed to help communities save money, reduce emissions, and improve quality of life. Yet many of those programs struggle to reach the...
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