When the Grid Meets the Unexpected: Why Energy Organizations Need a Crisis Communications Plan
Crisis communications rarely arrive on a predictable schedule. One week, it’s a wildfire threatening grid reliability across a region. The next, rising gas prices have customers demanding answers about their energy bills. Then comes a fraud alert targeting...
61% of residents aren’t familiar with their local CCA
As you expand your programs and visibility, growth often brings a familiar tension. More programs. More partners. More communities to serve. And with that growth comes a practical question many CCA teams quietly wrestle with: Can we keep doing this well as we scale?...
Awareness isn’t the same as participation
For many Community Choice Aggregators (CCAs), building awareness is a major milestone. But awareness alone doesn’t guarantee participation. The question many CCA teams eventually face is simple: once customers know you exist, what actually motivates them to take...
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