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81% of Californians say they don’t know what a CCA is

81% of Californians say they don’t know what a CCA is

by Scottie Knollin | Apr 15, 2026 | Communications Strategy

Trust is essential for CCAs.  But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...

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