OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
How US Communities Can Stay Competitive in the Global Race Toward Vehicle Electrification
China’s recent rise to the top of the global auto export market is nothing short of extraordinary. Just 20 years ago, car ownership in China was rare, and its automaking capacity was limited. Today, China outproduces and exports more cars than any other country—a...
We’re having fun at work. Here’s how we got there.
Asana tasks disappear at a fast clip as they’re completed. Our Slack #kudos channel is filled with compliments. Our internal calls, which only happen when necessary, are filled with laughter. We’re rolling out more varied and strategic work than ever before. In...
4 ways community choice aggregators can combat clean-energy misinformation
Now that social media companies are dismantling fact-checking, the role that valued local voices play in supporting high-quality information is becoming even more critical. Community choice aggregators (CCAs) are well-poised to use strategic communications to combat...
Meet Sarah Morgan, REACH Strategies’ Senior Software Designer and Digital Strategist
My name is Sarah Morgan, and I’m the Senior Software Developer and Digital Strategist at REACH Strategies. While I’m new to the team, this is actually the second time I’ve had the chance to be part REACH’s work. So why did I come back? Because I know my...
When it comes to clean energy, here’s how to talk to Americans about what really matters
The world is rapidly embracing new ways to generate and use energy—and the countries that transition fastest to these new energy technologies are almost certain to dominate the global economy in the future. According to research firm Prismatics, the global market for...
Recharge America sparks clean energy discussions in Massachusetts and Minnesota
The fall 2024 Recharge Minnesota Symposium and Recharge Massachusetts Recognition Symposium were a success! These two packed daylong events brought together industry and community leaders to drive growth and innovation in electrification and clean energy. Hosted by...
To Bring Workers into the Clean Energy Economy, We Need Electrification Job Fairs
This September, REACH Strategies organized a first-of-its-kind Electrification Job Fair in Northern California to help build one of the fastest-growing workforce sectors in America: the clean energy industry. Last year, the U.S. added 142,000 jobs in the fields of...
American Landmarks Where You Can Charge Your EV
Road tripping around the U.S. in an electric vehicle? You can refuel at plenty of top destinations. The dream of road-tripping across America has long been a cherished part of the American experience. Thanks to the expanding network of electric vehicle (EV) charging...
REACH’s electrification event calendar for 2024 is packed
This fall, we’re organizing dozens of EV test drives, career fairs, and symposia By the beginning of 2020, REACH’s calendar of upcoming events was full. Our team was preparing to travel to every time zone in America in order to talk EVs with people in some of the most...
Lesson from Missouri: EV buyers want choices, not lectures
REACH and our client, Ameren, set up an EV demo booth at the St. Louis Auto Show. Electrical vehicle (EV) sales are up — and it looks like buyers love having more EVs to choose from. According to Inside EVs, April 2024 sales data show that EV sales have now outpaced...
Other News from the REACH Team