OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
May 3, 2023
What Happens if We Don’t Train Enough Electricians?

Recently, a New Yorker article detailed the coming shortage of electricians across America: vocational programs at high schools have largely been shuttered, electricians currently in the field are aging, and the message to high school students for decades has emphasized college as the ultimate path to success. It’s not just electricians either; HVAC technicians, plumbers, […]

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March 23, 2023
I spent 3 days driving the Ford F-150 Lightning at the St. Louis Auto Show. It was awesome.

For the past few years our team at REACH has participated in one of our peak career activities - bringing electric vehicles (EVs) to the St. Louis Auto Show in partnership with Ameren Missouri and Ameren Illinois. The work has evolved over time, but this past year was different. We were able to deliver EV […]

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February 28, 2023
We donate $500K per year in support of EVs and Equity. Here's Why.

For over a decade we've had the opportunity to be on the frontlines of the electric vehicle (EV) rollout. In 2011, when we first began the careful work of introducing the prospect of driving electric to communities across the country, EV sales accounted for just 0.2 percent of total US light-duty vehicle sales. That rate jumped […]

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February 9, 2023
2022: A Year In Review

The last year marked a pivotal moment for the transition to electric vehicles (EVs) with some of the most landmark legislation ever supporting this field: the Infrastructure Investment and Jobs Act (IIJA); and the Inflation Reduction Act (IRA). At the same time, 2022 saw substantial impact in advancing the transition to electric transportation across REACH-managed […]

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August 6, 2021
Biden's Big EV Announcement

On August 5th, 2021 the Biden Administration made an announcement that even a year ago would have been unthinkable. The President aims to have 50% of new car sales in the US come from clean vehicles (EVs, plug-in hybrids, and fuel cells) by 2030. US auto manufacturers and their largest labor union supported the declaration. […]

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June 18, 2021
The Awful Year

A new chapter is opening for our country and the world. As of May 2021, requests started coming in for the REACH team to return to field work. Our project partners across the country are starting to make plans to conduct in person events and activities that had been unthinkable during COVID’s first year. I […]

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January 19, 2021
Applying to REACH: A message from the CEO

We typically use our blog to talk about issues related to work and things that we’re either interested in or are learning as a team, but recently we’ve been looking for people to join our team across the country and it occurred to me that we’ve never written about the best way to apply for […]

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March 23, 2020
Envisioning Virtual Environment Days

In light of the continued press of disturbing public health news, we have spent the past weeks helping our partners across the country — which include some of the nation’s largest companies, public agencies, and community organizations involved in electric vehicles and environmental issues — unwind from planned public outreach activities previously slated for the […]

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February 6, 2018
As the World Powers Ahead on Clean Energy, Will the U.S. Keep Up?

Our partners have undoubtedly been following plans from the current Administration to slash funding for federal clean energy programs by 72%. Renewable energy, energy efficiency, clean transportation programs are on the chopping block.  By contrast, let’s look at how the rest of the world is gearing up for the economy of the future. We recently […]

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February 16, 2017
Why We Talk About Electric Vehicle Test Drives

Increasingly people are thinking about how to better promote electric vehicles at the national level and in key states. Our experience over the past few years underscores the importance of directly introducing prospective customers to these new exciting vehicles in order to drive EV adoption. Enhancing the Buying Experience The focus on the consumer showroom […]

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