At REACH Strategies, we’ve seen firsthand how transformative CCAs can be for their communities, delivering cleaner energy, boosting local economies, and creating meaningful customer choice..  But here’s the challenge: if your customers don’t know who you are,...

  If awareness and understanding are the foundation, then trust and perception are the walls that either invite people in or keep them out. Think about times when service was disrupted or expectations weren’t met, whether that was your fault or it was out of your...