Federal policies are shifting, automakers are set to launch dozens of new EV models in 2026, and utility customers are looking to their energy providers for trusted guidance. That raises important questions for utility teams: which programs are delivering...

  Today’s EV buyers begin their journey online—long before they ever set foot on a dealership lot. Search engines, comparison sites, and digital research tools shape perceptions, set expectations, and guide purchasing decisions. For utilities, offering credible,...

  When it comes to EVs and electrification, nothing beats getting hands-on. Customers need opportunities to see, touch, try, and live with new technology — and when those moments happen without the pressure of a sales pitch, they build trust. Utilities are...

  Even as electric vehicle options expand and customer interest grows, the dealership floor remains one of the biggest bottlenecks in the adoption journey. Many customers still look to dealers for trusted information, guidance, and confidence in their EV purchase...