Why Behavioral Change Is the Hardest Thing a CCA Will Ever Ask Its Customers to Do
Getting customers to shift their energy habits is one of the hardest things a Community Choice Aggregator can do. It’s not because residents don’t care. Most of them do. The challenge is that behavioral change requires more than a well-intentioned ask — it...
Great Programs Don’t Create Impact. Great Communication Does.
Every year, organizations invest millions of dollars into clean energy, transportation electrification, and sustainability programs designed to help communities save money, reduce emissions, and improve quality of life. Yet many of those programs struggle to reach the...
Awareness Is the Missing Link Between Great Programs and Real Customer Impact
Utilities invest significant time and resources into developing programs that make a real difference for customers. Whether it’s electrification incentives, EV charging rebates, demand response programs, or clean energy initiatives, these offerings are designed...
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