OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Awareness isn’t the same as participation
For many Community Choice Aggregators (CCAs), building awareness is a major milestone. But awareness alone doesn’t guarantee participation. The question many CCA teams eventually face is simple: once customers know you exist, what actually motivates them to take...
Don’t let your electrification programs stall
Electrification programs are expanding across the country, offering a wide range of incentives, tools, and resources to support communities in adopting electric transportation. Yet even the most well-designed programs can face a common challenge: participation doesn’t...
81% of Californians say they don’t know what a CCA is
Trust is essential for CCAs. But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...
Struggling to increase participation in electrification programs?
Are your transportation electrification programs delivering the participation needed to meet your goals? Many utilities have strong programs in place, but participation often depends on identifying the right fleets, charging opportunities, and communities that are...
The community engagement gap CCAs should know about
At REACH, we’ve been thinking a lot about the role Community Choice Aggregators (CCAs) play in their communities, and how residents experience them. CCAs are designed to serve local priorities. They’re created by communities, governed locally, and focused on...
Building a Community Transportation Electrification Roadmap with Ameren Illinois
In 2025, REACH partnered with Ameren Illinois to support the completion of 80 Community Transportation Electrification Plans across their service territory, helping communities advance transportation electrification — whether they already had defined goals or were...
EVs don’t need better arguments; they need better belonging
A recent national poll released by the EVs for All America group suggests that many potential EV buyers aren’t especially motivated by messaging that centers on climate benefits. Some respondents even described climate change as “overhyped.” Instead, the clearest...
2026: Year of Connection
As we head into the new year, we’ve taken time to reflect on the themes and lessons that defined 2025. One insight stands out: progress moves faster when connection is built into the work from day one. At REACH, we’ve spent years helping clients translate ambitious...
2025 at REACH
At REACH, we don’t usually measure success in partridges or pear trees. We tell the story of our work through the connections we build, the projects we see through to the finish line, and the nearly countless trips back and forth to our storage units. While 2026 is...
Reimagining Outreach for 2026: Turning Awareness into Action
The energy transition is only as strong as the communities behind it. For all of us, 2026 marks a turning point: customers are no longer passive recipients of information, they’re active participants shaping the programs that define their energy future. From...
Other News from the REACH Team