OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
August 16, 2023
Five Ideas to Engage Customers During National Drive Electric Week

As many of you may know,  REACH has been in the EV arena since before the first Nissan Leaf hit the roads.  One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV driver’s parade in Santa Monica, CA, this event […]

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August 7, 2023
Behind the Scenes at REACH: Summer Edition

The REACH team has been enjoying the sunshine this summer! Summertime welcomes the opportunity to catch up on all the things you miss throughout the year. For us, that means reading, watching, and listening to our favorite things. Here’s a look into what our REACHers have been up to this summer. We hope you’ll find […]

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July 28, 2023
Meet Michelle: More Than Just a Social Media Maverick

I have always had a strong work ethic. At the age of fifteen I found myself in college prep courses while working two part time jobs. Not because I was forced to, but because I wanted to. This drive stuck with me throughout college and grad school and has become the trait I’m known for […]

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May 12, 2023
Happy Mother's Day! A Tribute to REACH Mothers

The phenomenal mothers at REACH share some thoughts on their experiences as mothers. Erin I feel very lucky to have had flexible jobs while raising my kids. The key to balancing professional demands with family demands, for me, has been setting good expectations on both sides: my kids know when they get home from school, […]

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May 3, 2023
What Happens if We Don’t Train Enough Electricians?

Recently, a New Yorker article detailed the coming shortage of electricians across America: vocational programs at high schools have largely been shuttered, electricians currently in the field are aging, and the message to high school students for decades has emphasized college as the ultimate path to success. It’s not just electricians either; HVAC technicians, plumbers, […]

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April 24, 2023
Earth Month: REACHers pay tribute to the beauty of the Earth

At REACH Strategies, our work is driven by our love for the planet and preserving its beauty. We took the opportunity to ask REACHers what they love about Earth in celebration of Earth Month. Amy Nature is where I recharge and heal. I am amazed by the complexity and diversity of our planet and with […]

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March 23, 2023
I spent 3 days driving the Ford F-150 Lightning at the St. Louis Auto Show. It was awesome.

For the past few years our team at REACH has participated in one of our peak career activities - bringing electric vehicles (EVs) to the St. Louis Auto Show in partnership with Ameren Missouri and Ameren Illinois. The work has evolved over time, but this past year was different. We were able to deliver EV […]

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March 7, 2023
Meet Stephanie: A humanitarian and advocate in all ways

I have always been compelled to help others. As a child, I was constantly helping my family and friends any time they’d ask. I’d take in stray animals, knowing I wasn’t allowed to keep them, and hide them until they were well enough to be on their own. I was the person in middle school […]

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February 28, 2023
We donate $500K per year in support of EVs and Equity. Here's Why.

For over a decade we've had the opportunity to be on the frontlines of the electric vehicle (EV) rollout. In 2011, when we first began the careful work of introducing the prospect of driving electric to communities across the country, EV sales accounted for just 0.2 percent of total US light-duty vehicle sales. That rate jumped […]

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February 9, 2023
2022: A Year In Review

The last year marked a pivotal moment for the transition to electric vehicles (EVs) with some of the most landmark legislation ever supporting this field: the Infrastructure Investment and Jobs Act (IIJA); and the Inflation Reduction Act (IRA). At the same time, 2022 saw substantial impact in advancing the transition to electric transportation across REACH-managed […]

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