OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
From Awareness to Action: What Energy Outreach Gets Wrong (and How to Fix It)
October is National Energy Awareness Month, but here’s the thing: awareness isn’t enough. If your energy program is measuring success purely in impressions, clicks, or newsletter opens, you’re leaving impact on the table. At REACH, the real win comes when your...
Beyond Open Rates: Metrics that Actually Predict Customer Engagement
At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand what...
Beyond Open Rates: Multilingual Isn’t Enough: Cultural Relevance in Energy Outreach
When it comes to energy outreach, many organizations assume that translation alone is the solution. Provide materials in multiple languages, and the job is done. But if the goal is genuine engagement, multilingual outreach is only the starting point. What’s often...
Is Your EV Program Impact Backed by Real-Time Data?
Federal policies are shifting, automakers are set to launch dozens of new EV models in 2026, and utility customers are looking to their energy providers for trusted guidance. That raises important questions for utility teams: which programs are delivering...
Do Your Customers Understand Your CCA?
At REACH Strategies, we’ve seen firsthand how transformative CCAs can be for their communities, delivering cleaner energy, boosting local economies, and creating meaningful customer choice.. But here’s the challenge: if your customers don’t know who you are,...
Trust is the Real Power Source for CCAs
If awareness and understanding are the foundation, then trust and perception are the walls that either invite people in or keep them out. Think about times when service was disrupted or expectations weren’t met, whether that was your fault or it was out of your...
The Key to CCA Engagement: Meet People Where They Are
You hosted the event. You sent the email. You posted on social media. And still, it feels like you're only reaching the same 12 people over and over again. Welcome to one of the most frustrating and common challenges in energy outreach: breaking out of the echo...
Digital EV Shopping Tools: High Impact Without High Cost
Today’s EV buyers begin their journey online—long before they ever set foot on a dealership lot. Search engines, comparison sites, and digital research tools shape perceptions, set expectations, and guide purchasing decisions. For utilities, offering credible,...
Helping Customers Understand the Real Value of Your CCA Programs
You’ve built something great. Maybe it’s a new EV incentive program. Or a rebate for smart home upgrades. Or a powerful new planning tool that could transform how communities prepare for electrification. But when you launch it... crickets. What went wrong? Too...
Experiences Drive EV Engagement — Not Just Information
When it comes to EVs and electrification, nothing beats getting hands-on. Customers need opportunities to see, touch, try, and live with new technology — and when those moments happen without the pressure of a sales pitch, they build trust. Utilities are...
Other News from the REACH Team