A recent national poll released by the EVs for All America group suggests that many potential EV buyers aren’t especially motivated by messaging that centers on climate benefits. Some respondents even described climate change as “overhyped.” Instead, the clearest...
As we head into the new year, we’ve taken time to reflect on the themes and lessons that defined 2025. One insight stands out: progress moves faster when connection is built into the work from day one. At REACH, we’ve spent years helping clients translate ambitious...
At REACH, we don’t usually measure success in partridges or pear trees. We tell the story of our work through the connections we build, the projects we see through to the finish line, and the nearly countless trips back and forth to our storage units. While 2026 is...
The energy transition is only as strong as the communities behind it. For all of us, 2026 marks a turning point: customers are no longer passive recipients of information, they’re active participants shaping the programs that define their energy future. From...
Is your messaging aging gracefully? Very often, we find that that phrases and concepts that resonated deeply two years ago today might feel out of touch, especially in a sector like energy where technology, policy, and public sentiment evolve quickly. For...
October is National Energy Awareness Month, but here’s the thing: awareness isn’t enough. If your energy program is measuring success purely in impressions, clicks, or newsletter opens, you’re leaving impact on the table. At REACH, the real win comes when your...
At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand what...
When it comes to energy outreach, many organizations assume that translation alone is the solution. Provide materials in multiple languages, and the job is done. But if the goal is genuine engagement, multilingual outreach is only the starting point. What’s often...
Federal policies are shifting, automakers are set to launch dozens of new EV models in 2026, and utility customers are looking to their energy providers for trusted guidance. That raises important questions for utility teams: which programs are delivering...
At REACH Strategies, we’ve seen firsthand how transformative CCAs can be for their communities, delivering cleaner energy, boosting local economies, and creating meaningful customer choice.. But here’s the challenge: if your customers don’t know who you are,...