Communications Strategy
Common Challenges #1: Awareness & Understanding

Common Challenges #1: Awareness & Understanding

  At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand...

read more
What Makes a Great Community Electrification Roadmap

What Makes a Great Community Electrification Roadmap

As communities across the country move toward a more electric future, it’s worth noting that it’s not just about charging stations or electric vehicles. The story is about people. It’s about aligning technology, policy, and local ambition in a way that feels...

read more
The Power of Storytelling in Energy Innovation Marketing

The Power of Storytelling in Energy Innovation Marketing

We agree: facts alone don’t move people; stories do. As innovations in the future of energy accelerate, we have a critical opportunity and responsibility to shift the narrative. Carbon metrics, acronyms, and abstract policy goals can no longer dominate the...

read more
Electrification is Evolving

Electrification is Evolving

In just the past few years, the conversation around electrification has shifted from "why" to "how" and "what's next?" This transformation is more than just a trend; it's a fundamental shift in how we move, work, and power our lives. As technology advances, public...

read more
Why We Should Treat Outreach as Infrastructure

Why We Should Treat Outreach as Infrastructure

When we think about infrastructure, we picture roads, bridges, and power grids—critical systems that keep our communities running. But there’s another form of infrastructure that’s just as essential, especially in moments of rapid change: outreach. Outreach isn’t just...

read more
Equity-Oriented Outreach & Diversifying Audiences

Equity-Oriented Outreach & Diversifying Audiences

Equity-oriented outreach isn’t just about checking a box. It’s about reimagining who we center in our conversations—and why. Over the years, we’ve learned that to build more inclusive, impactful programs, you have to start with who’s at the table from the beginning....

read more
Charging Ahead: How Communities Can Power the Future of EVs

Charging Ahead: How Communities Can Power the Future of EVs

The EV landscape in the U.S. is constantly evolving, shaped by technological advancements, shifting policies, and consumer behavior. While the momentum for EV adoption remains strong, recent developments show that the transition is not without challenges. Economic...

read more
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.