Communications Strategy
The Power of Storytelling in Energy Innovation Marketing

The Power of Storytelling in Energy Innovation Marketing

We agree: facts alone don’t move people; stories do. As innovations in the future of energy accelerate, we have a critical opportunity and responsibility to shift the narrative. Carbon metrics, acronyms, and abstract policy goals can no longer dominate the...

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Electrification is Evolving

Electrification is Evolving

In just the past few years, the conversation around electrification has shifted from "why" to "how" and "what's next?" This transformation is more than just a trend; it's a fundamental shift in how we move, work, and power our lives. As technology advances, public...

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Why We Should Treat Outreach as Infrastructure

Why We Should Treat Outreach as Infrastructure

When we think about infrastructure, we picture roads, bridges, and power grids—critical systems that keep our communities running. But there’s another form of infrastructure that’s just as essential, especially in moments of rapid change: outreach. Outreach isn’t just...

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Equity-Oriented Outreach & Diversifying Audiences

Equity-Oriented Outreach & Diversifying Audiences

Equity-oriented outreach isn’t just about checking a box. It’s about reimagining who we center in our conversations—and why. Over the years, we’ve learned that to build more inclusive, impactful programs, you have to start with who’s at the table from the beginning....

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Charging Ahead: How Communities Can Power the Future of EVs

Charging Ahead: How Communities Can Power the Future of EVs

The EV landscape in the U.S. is constantly evolving, shaped by technological advancements, shifting policies, and consumer behavior. While the momentum for EV adoption remains strong, recent developments show that the transition is not without challenges. Economic...

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4 Tips for Marketing Electrification Incentives

4 Tips for Marketing Electrification Incentives

Over the past decade, government entities, utilities, and nonprofit power agencies have created an impressive array of incentives to help customers electrify their appliances, upgrade their home’s energy efficiency, and drive electric.  Unfortunately, customers aren’t...

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