Don't listen to the naysayers - the shift to electric vehicles (EVs) is only growing. It's inspiring to see diverse communities, especially Latino communities, leading the way in adopting this cleaner and more efficient mode of transportation. A recent survey shows...
Powering the Future: Transportation Electrification Workforce Development
Dec 8, 2023 | Communications Strategy
With the demand for electricity rising and the growth we’ve seen in electric transportation projected to continue into the future, utilities and industries related to the electrification sector require a workforce capable of supporting a wide array of ...
The Marin County Fair was an Electrifying Experience
Sep 13, 2023 | Communications Strategy
We spent some time recently rolling out new electrification technologies for households at the Marin County Fair. We enjoy every opportunity to be in the field, so we were happy to be there. But we learned during the event that even in an area thought to be a leader...
Five Ideas to Engage Customers During National Drive Electric Week
Aug 16, 2023 | Communications Strategy, EV News
As many of you may know, REACH has been in the EV arena since before the first Nissan Leaf hit the roads. One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV...
All About EVs
Aug 20, 2021 | Communications Strategy
At REACH, we are huge fans of electric vehicles. We have had the pleasure of producing many events, virtual and in-person, to spread the EV love. During these events, we get a lot of questions about technology, environmental consciousness, and cost (among others) -...
REACH and the Post-Vaccine World
Jul 23, 2021 | Communications Strategy
These last few months have certainly been rocky; spiking cases haven’t given us much hope for the future, but after vaccinations gained traction and guidelines loosened, we’re feeling hopeful that we can see a distant end to this nightmare. However, we are still...
What is the Future of Virtual Events?
Jun 11, 2021 | Communications Strategy
The pandemic of 2020 ushered in a new era for events. With in-person gatherings canceled, people turned to the comfort of their computers to connect with one another. We sought to replicate live entertainment by streaming concerts and watching Zoom plays. Colleagues...
Reach Strategies Spotlight: Recharge America
May 10, 2021 | Communications Strategy
Recharge America is a nonprofit partner of REACH Strategies doing path breaking work to document the economic benefit for communities from adopting electric vehicles. The organization has shown that, on average, every EV in a community delivers over $1,000 per year in...
What Does Sustainability Mean to REACH? Part Two: Looking to the Future
Apr 30, 2021 | Communications Strategy
What Does Sustainability Mean to REACH? Part Two: Looking to the Future In this second part to our discussion on sustainability, the REACH team explores the future of sustainability, in terms of policy, hope, and where their own focus lies. Happy Earth Month!...
What Does Sustainability Mean to REACH? Part One: Living Sustainably
Apr 23, 2021 | Communications Strategy
In REACH’s work, it’s clear how much we care about the environment - but we also live pretty environmentally conscious lives outside of work! To celebrate Earth Month, we all sat down virtually together to discuss our successes and obstacles in incorporating...