OUR VOICE

As many of you may know,  REACH has been in the EV arena since before the first Nissan Leaf hit the roads.  One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV driver’s parade in Santa Monica, CA, this event […]

At REACH, we are huge fans of electric vehicles. We have had the pleasure of producing many events, virtual and in-person, to spread the EV love. During these events, we get a lot of questions about technology, environmental consciousness, and cost (among others) - and it’s clear that many people who aren’t able to make […]

These last few months have certainly been rocky; spiking cases haven’t given us much hope for the future, but after vaccinations gained traction and guidelines loosened, we’re feeling hopeful that we can see a distant end to this nightmare. However, we are still living in a state of uncertainty (especially in light of COVID-19 variants), […]

The pandemic of 2020 ushered in a new era for events. With in-person gatherings canceled, people turned to the comfort of their computers to connect with one another. We sought to replicate live entertainment by streaming concerts and watching Zoom plays. Colleagues created virtual happy hours, and groups of friends met up for virtual trivia. […]

Recharge America is a nonprofit partner of REACH Strategies doing path breaking work to document the economic benefit for communities from adopting electric vehicles. The organization has shown that, on average, every EV in a community delivers over $1,000 per year in local economic development benefit. Using that as a starting point, Recharge America works […]

What Does Sustainability Mean to REACH? Part Two: Looking to the Future In this second part to our discussion on sustainability, the REACH team explores the future of sustainability, in terms of policy, hope, and where their own focus lies.  Happy Earth Month! When did climate change become real to you? AS: When it became […]

In REACH’s work, it’s clear how much we care about the environment - but we also live pretty environmentally conscious lives outside of work! To celebrate Earth Month, we all sat down virtually together to discuss our successes and obstacles in incorporating sustainability into our everyday lives.  Enjoy this excerpt from our discussion, and pick […]

When Amanda Scarborough, Senior Program Strategist at REACH Strategies, was able to get her race shop-owning dad to drive her Tesla, it felt like all her worlds were combining. For this passionate advocate for sustainability, cars, and communications, seeing a big grin spread across her previously skeptical father’s face was a big win. “His reaction […]

Leynah McGarghan, Experiential Strategist at REACH Strategies, did not expect to land in the world of electric transportation. “I was a history major! I wanted to work in museum curation,” she laughs. Having been raised in a community where sustainability and environmental impact was important, she ended up working with her college’s sustainability team on […]

Yep, REACH Strategies has a brand new look. REACH has always believed in collaboration first. We are passionate about creating and delivering purpose-driven communications campaigns that can help make the world a better place - and we have taken great joy in traveling all over the nation to meet our partners in person. However, the […]