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The Power of Storytelling in Energy Innovation Marketing

The Power of Storytelling in Energy Innovation Marketing

by REACH Strategies | Jul 1, 2025 | Communications Strategy

We agree: facts alone don’t move people; stories do. As innovations in the future of energy accelerate, we have a critical opportunity and responsibility to shift the narrative. Carbon metrics, acronyms, and abstract policy goals can no longer dominate the...
The World is Innovating with Energy in Unprecedented Ways—How Do We Tell that Story Now?

The World is Innovating with Energy in Unprecedented Ways—How Do We Tell that Story Now?

by REACH Strategies | Jun 5, 2025 | Communications Strategy

Marketing has always been about meeting people where they are. Today, the ways that people encounter information and make important decisions have shifted dramatically. As our options for using energy evolve—how we create and use it—we’re no longer just selling a...
Charging Ahead: How Communities Can Power the Future of EVs

Charging Ahead: How Communities Can Power the Future of EVs

by REACH Strategies | Mar 13, 2025 | Communications Strategy

The EV landscape in the U.S. is constantly evolving, shaped by technological advancements, shifting policies, and consumer behavior. While the momentum for EV adoption remains strong, recent developments show that the transition is not without challenges. Economic...
How US Communities Can Stay Competitive in the Global Race Toward Vehicle Electrification

How US Communities Can Stay Competitive in the Global Race Toward Vehicle Electrification

by REACH Strategies | Feb 20, 2025 | Communications Strategy

China’s recent rise to the top of the global auto export market is nothing short of extraordinary. Just 20 years ago, car ownership in China was rare, and its automaking capacity was limited. Today, China outproduces and exports more cars than any other country—a...
When it comes to clean energy, here’s how to talk to Americans about what really matters

When it comes to clean energy, here’s how to talk to Americans about what really matters

by Kirk Brown | Jan 29, 2025 | Communications Strategy, Sustainability News

The world is rapidly embracing new ways to generate and use energy—and the countries that transition fastest to these new energy technologies are almost certain to dominate the global economy in the future.  According to research firm Prismatics, the global market for...
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