Beyond Open Rates: Metrics that Actually Predict Customer Engagement
At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand what...
Beyond Open Rates: Multilingual Isn’t Enough: Cultural Relevance in Energy Outreach
When it comes to energy outreach, many organizations assume that translation alone is the solution. Provide materials in multiple languages, and the job is done. But if the goal is genuine engagement, multilingual outreach is only the starting point. What’s often...
Is Your EV Program Impact Backed by Real-Time Data?
Federal policies are shifting, automakers are set to launch dozens of new EV models in 2026, and utility customers are looking to their energy providers for trusted guidance. That raises important questions for utility teams: which programs are delivering...
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