Is Your EV Program Impact Backed by Real-Time Data?
Federal policies are shifting, automakers are set to launch dozens of new EV models in 2026, and utility customers are looking to their energy providers for trusted guidance. That raises important questions for utility teams: which programs are delivering...
Do Your Customers Understand Your CCA?
At REACH Strategies, we’ve seen firsthand how transformative CCAs can be for their communities, delivering cleaner energy, boosting local economies, and creating meaningful customer choice.. But here’s the challenge: if your customers don’t know who you are,...
Trust is the Real Power Source for CCAs
If awareness and understanding are the foundation, then trust and perception are the walls that either invite people in or keep them out. Think about times when service was disrupted or expectations weren’t met, whether that was your fault or it was out of your...
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