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Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson

Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson

by REACH Strategies | May 19, 2025 | Meet the REACH Team

I’m Cassandra Wilson, and I’m thrilled to join REACH Strategies as a Communications Program Strategist. With a background in marketing, communications, and event management, I thrive at the intersection of strategy, storytelling, and impact. Throughout my career, I’ve...
Why We Should Treat Outreach as Infrastructure

Why We Should Treat Outreach as Infrastructure

by REACH Strategies | May 19, 2025 | Communications Strategy

When we think about infrastructure, we picture roads, bridges, and power grids—critical systems that keep our communities running. But there’s another form of infrastructure that’s just as essential, especially in moments of rapid change: outreach. Outreach isn’t just...

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  • 61% of residents aren’t familiar with their local CCA
  • How are you activating municipal participation in electrification programs?

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