OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Accelerate electrification participation without increasing program costs
As transportation electrification programs continue to expand, many utilities and organizations face a growing challenge: how do you increase participation, identify new opportunities, and support long-term electrification goals without significantly increasing...
61% of residents aren’t familiar with their local CCA
As you expand your programs and visibility, growth often brings a familiar tension. More programs. More partners. More communities to serve. And with that growth comes a practical question many CCA teams quietly wrestle with: Can we keep doing this well as we scale?...
How are you activating municipal participation in electrification programs?
Utilities across the country are investing in transportation electrification programs to support EV adoption, expand charging infrastructure, and increase participation across their service territories. But one audience continues to play a critical role in long-term...
Awareness isn’t the same as participation
For many Community Choice Aggregators (CCAs), building awareness is a major milestone. But awareness alone doesn’t guarantee participation. The question many CCA teams eventually face is simple: once customers know you exist, what actually motivates them to take...
Don’t let your electrification programs stall
Electrification programs are expanding across the country, offering a wide range of incentives, tools, and resources to support communities in adopting electric transportation. Yet even the most well-designed programs can face a common challenge: participation doesn’t...
81% of Californians say they don’t know what a CCA is
Trust is essential for CCAs. But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...
Struggling to increase participation in electrification programs?
Are your transportation electrification programs delivering the participation needed to meet your goals? Many utilities have strong programs in place, but participation often depends on identifying the right fleets, charging opportunities, and communities that are...
The community engagement gap CCAs should know about
At REACH, we’ve been thinking a lot about the role Community Choice Aggregators (CCAs) play in their communities, and how residents experience them. CCAs are designed to serve local priorities. They’re created by communities, governed locally, and focused on...
Building a Community Transportation Electrification Roadmap with Ameren Illinois
In 2025, REACH partnered with Ameren Illinois to support the completion of 80 Community Transportation Electrification Plans across their service territory, helping communities advance transportation electrification — whether they already had defined goals or were...
EVs don’t need better arguments; they need better belonging
A recent national poll released by the EVs for All America group suggests that many potential EV buyers aren’t especially motivated by messaging that centers on climate benefits. Some respondents even described climate change as “overhyped.” Instead, the clearest...
Other News from the REACH Team