Are your transportation electrification programs delivering the participation needed to meet your goals? Many utilities have strong programs in place, but participation often depends on identifying the right fleets, charging opportunities, and communities that are...

At REACH, we’ve been thinking a lot about the role Community Choice Aggregators (CCAs) play in their communities, and how residents experience them. CCAs are designed to serve local priorities. They’re created by communities, governed locally, and focused on...

In 2025, REACH partnered with Ameren Illinois to support the completion of 80 Community Transportation Electrification Plans across their service territory, helping communities advance transportation electrification — whether they already had defined goals or were...

A recent national poll released by the EVs for All America group suggests that many potential EV buyers aren’t especially motivated by messaging that centers on climate benefits. Some respondents even described climate change as “overhyped.” Instead, the clearest...

As we head into the new year, we’ve taken time to reflect on the themes and lessons that defined 2025. One insight stands out: progress moves faster when connection is built into the work from day one. At REACH, we’ve spent years helping clients translate ambitious...

At REACH, we don’t usually measure success in partridges or pear trees. We tell the story of our work through the connections we build, the projects we see through to the finish line, and the nearly countless trips back and forth to our storage units.  While 2026 is...

The energy transition is only as strong as the communities behind it.  For all of us, 2026 marks a turning point: customers are no longer passive recipients of information, they’re active participants shaping the programs that define their energy future.  From...

Is your messaging aging gracefully? Very often, we find that that phrases and concepts that resonated deeply two years ago today might feel out of touch, especially in a sector like energy where technology, policy, and public sentiment evolve quickly. For...

October is National Energy Awareness Month, but here’s the thing: awareness isn’t enough. If your energy program is measuring success purely in impressions, clicks, or newsletter opens, you’re leaving impact on the table. At REACH, the real win comes when your...

At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand what...