OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
If It Doesn’t Sound Like You, It Doesn’t Help You
Brand consistency is the difference between being seen and being recognized. Think about the organizations you trust most. Your favorite local coffee shop, the library down the street, the nonprofit you've given to for years. Chances are, you'd recognize them without...
We Don’t Send Staff. We Send Ambassadors.
It's tempting to treat community engagement like a numbers game (more booths, more flyers, more hands shaken, more names on a sign-in sheet). On paper, that looks like progress. In practice, it rarely moves anything that matters. Here's why: a resident doesn't walk...
You Only Get 10 Seconds: Why Trust, Not Awareness, Wins at the Community Table
Most people, if you stopped them at a farmers market or a community open house, couldn't tell you what the organization behind the booth next to them actually does. That's true for a lot of mission-driven groups: nonprofits, local agencies, energy providers, you name...
Can Communications Win in a World That Doesn’t Read?
If you rely on writing to get your message across, your window for communicating impact is closing. According to The Atlantic: Attention spans have dropped from 2.5 minutes in 2004 to about 47 seconds today. Nearly 30% of adults can’t paraphrase a multi-page document....
The Energy Conversation Is Already Happening. Are You Leading It?
Grid reliability. Data center growth. Rising energy costs. Electrification goals. These aren't niche industry topics anymore — they're regularly in the headlines, and communities are paying attention. Local elected officials, municipal partners, business leaders, and...
Why Behavioral Change Is the Hardest Thing a CCA Will Ever Ask Its Customers to Do
Getting customers to shift their energy habits is one of the hardest things a Community Choice Aggregator can do. It's not because residents don't care. Most of them do. The challenge is that behavioral change requires more than a well-intentioned ask — it requires...
Great Programs Don’t Create Impact. Great Communication Does.
Every year, organizations invest millions of dollars into clean energy, transportation electrification, and sustainability programs designed to help communities save money, reduce emissions, and improve quality of life. Yet many of those programs struggle to reach the...
Awareness Is the Missing Link Between Great Programs and Real Customer Impact
Utilities invest significant time and resources into developing programs that make a real difference for customers. Whether it's electrification incentives, EV charging rebates, demand response programs, or clean energy initiatives, these offerings are designed to...
When the Grid Meets the Unexpected: Why Energy Organizations Need a Crisis Communications Plan
Crisis communications rarely arrive on a predictable schedule. One week, it's a wildfire threatening grid reliability across a region. The next, rising gas prices have customers demanding answers about their energy bills. Then comes a fraud alert targeting residential...
Access an affordable solution to achieve your transportation electrification goals
Utilities across the country are investing in transportation electrification programs, incentives, and infrastructure. Yet one challenge remains consistent: how do you increase participation and ensure communities are aware of and connected to these opportunities? At...
Other News from the REACH Team