OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Strategy, Storytelling, and Sustainability: Meet Cassandra Wilson
I’m Cassandra Wilson, and I’m thrilled to join REACH Strategies as a Communications Program Strategist. With a background in marketing, communications, and event management, I thrive at the intersection of strategy, storytelling, and impact. Throughout my career, I’ve...
Why We Should Treat Outreach as Infrastructure
When we think about infrastructure, we picture roads, bridges, and power grids—critical systems that keep our communities running. But there’s another form of infrastructure that’s just as essential, especially in moments of rapid change: outreach. Outreach isn’t just...
Equity-Oriented Outreach & Diversifying Audiences
Equity-oriented outreach isn’t just about checking a box. It’s about reimagining who we center in our conversations—and why. Over the years, we’ve learned that to build more inclusive, impactful programs, you have to start with who’s at the table from the beginning....
The Power of Purpose: Why Cause Marketing is the Future of Brand Engagement
In a world where values increasingly drive consumers, cause marketing isn’t just a strategy—it’s a necessity. Unlike traditional marketing, which focuses solely on product promotion, cause marketing aligns a brand with a meaningful social issue, fostering deeper...
Charging Ahead: How Communities Can Power the Future of EVs
The EV landscape in the U.S. is constantly evolving, shaped by technological advancements, shifting policies, and consumer behavior. While the momentum for EV adoption remains strong, recent developments show that the transition is not without challenges. Economic...
4 Tips for Marketing Electrification Incentives
Over the past decade, government entities, utilities, and nonprofit power agencies have created an impressive array of incentives to help customers electrify their appliances, upgrade their home’s energy efficiency, and drive electric. Unfortunately, customers aren’t...
How US Communities Can Stay Competitive in the Global Race Toward Vehicle Electrification
China’s recent rise to the top of the global auto export market is nothing short of extraordinary. Just 20 years ago, car ownership in China was rare, and its automaking capacity was limited. Today, China outproduces and exports more cars than any other country—a...
We’re having fun at work. Here’s how we got there.
Asana tasks disappear at a fast clip as they’re completed. Our Slack #kudos channel is filled with compliments. Our internal calls, which only happen when necessary, are filled with laughter. We’re rolling out more varied and strategic work than ever before. In...
4 ways community choice aggregators can combat clean-energy misinformation
Now that social media companies are dismantling fact-checking, the role that valued local voices play in supporting high-quality information is becoming even more critical. Community choice aggregators (CCAs) are well-poised to use strategic communications to combat...
Meet Sarah Morgan, REACH Strategies’ Senior Software Designer and Digital Strategist
My name is Sarah Morgan, and I’m the Senior Software Developer and Digital Strategist at REACH Strategies. While I’m new to the team, this is actually the second time I’ve had the chance to be part REACH’s work. So why did I come back? Because I know my...
Other News from the REACH Team