OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.

EV Roadmap 10 Highlights the Road to Better Transportation

Comedian Tig Notaro does this joke about people saying, “Can you believe it” for normal, everyday actions. An example she gives is a parent saying that their 5-year-old is about to start kindergarten. “Lacey is now 5 and is starting kindergarten this year. Can you...

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The 1996 Atlanta Olympics Offers Clues About An EV Future

We were just in Atlanta for an EV test drive that we conducted for the Southeastern Association of Regulatory Utility Commissioners (SEARUC). We had a great time, and send a warm shout out to our friends at Plug In America, the Southern Alliance for Clean Energy, and...

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MASS DRIVE CLEAN 2017 Kick-Off Event

As the wind picked up and the rain became a spitting mist, nothing could keep the smiles off of everyone’s face or wane the excitement that buzzed around the Biogen campus in Weston, Massachusetts as electric vehicles and bicycles arrived for the kick-off event for...

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Supporting Community Groups in Our Own Backyard

Through the course of our work, we partner with organizations throughout California and the U.S. whose missions touch issues and policy on a global scale. Every so often, we are fortunate enough to have an opportunity to tend to the garden in our own backyard by...

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Test Driving Electric Vehicles in Palo Alto

Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out...

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The Art of Successful Cold Calling

Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow”  humdinger? How about when you were actually excited to get a call on your phone? In today’s world of...

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Things are Getting Eventful

In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during...

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Why We Talk About Electric Vehicle Test Drives

Increasingly people are thinking about how to better promote electric vehicles at the national level and in key states. Our experience over the past few years underscores the importance of directly introducing prospective customers to these new exciting vehicles in...

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Other News from the REACH Team

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