OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
August 28, 2024
American Landmarks Where You Can Charge Your EV

Road tripping around the U.S. in an electric vehicle? You can refuel at plenty of top destinations. The dream of road-tripping across America has long been a cherished part of the American experience. Thanks to the expanding network of electric vehicle (EV) charging stations, visiting America's most iconic landmarks has never been easier or more […]

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August 8, 2024
Lesson from Missouri: EV buyers want choices, not lectures

REACH and our client, Ameren, set up an EV demo booth at the St. Louis Auto Show. Electrical vehicle (EV) sales are up — and it looks like buyers love having more EVs to choose from. According to Inside EVs, April 2024 sales data show that EV sales have now outpaced sales of internal-combustion engine […]

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September 22, 2023
Exploring the Truth About Electricity and Gas Refueling Costs Across the Country

For many, the interest in electric vehicles (EVs) is found in saving money on fuel. Individual savings found in refueling with electricity is a key message point for dealerships and others to help boost adoption. Recently, we have seen a renewed nationwide debate on whether driving electric saves money vs refueling with gas. In the […]

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August 28, 2023
Overcoming Range Anxiety using Charging Station Locator Apps

Over 4th of July this year, I made a trip from the Boston suburbs to a small city in Vermont, in my electric vehicle (EV) that duplicated the same route and the same stops as a trip over Thanksgiving 2022. The comparisons are illuminating! I’ve owned my 2022 Ford Mustang Mach-E for almost exactly a […]

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August 16, 2023
Five Ideas to Engage Customers During National Drive Electric Week

As many of you may know,  REACH has been in the EV arena since before the first Nissan Leaf hit the roads.  One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV driver’s parade in Santa Monica, CA, this event […]

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August 31, 2022
EV News Round-Up | August 31, 2022

EV News Round Up August has had plenty of electric vehicle (EV) news from the Inflation Reduction Act and need to meet EV demand. This new legislation aims to create more jobs nationwide and reduce reliance on foreign resources by incentivizing EV and battery manufacturers to produce their products domestically. Companies like Panasonic and LG […]

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July 26, 2022
EV Midweek News Round-Up | July 7, 2022

EV News Round Up As the final month of summer approaches, more electric vehicles and clean energy news continues to churn in our world. Former Tesla engineers have launched Lightship Energy with a focus on making electric RVs and airstream trailers. Ford is developing a robotic EV charger to help disabled drivers as well as […]

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July 19, 2022
EV News Round Up | July 18, 2022

EV News Round Up We hope you had a great weekend and are starting this week with a news round up as electric vehicle (EV) developments are soaring this summer! Hyundai announced the new Ioniq 6 with an airstream design as they look to hit the market at the start of next year. Meanwhile, Google […]

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July 12, 2022
EV News Round-Up | July 12, 2022

EV News Round Up Welcome to another week of Electric Vehicle (EV) news as July kicks off. Consumer Reports released a study that more consumers than ever are willing to drive an EV as gas prices soar and technology improves. Rivian announced they manufactured more than 4000 EVs in their last quarter and are hoping […]

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June 29, 2022
EV News Round Up | June 29, 2022

EV News Round Up We are halfway through the year and there has been an incredible amount of electric vehicle news up to this point! Some of the news catching our attention includes the start of FedEx’s electric last-mile delivery initiative with a delivery of 150 vans from GM’s BrightDrop. Elsewhere, VW is planning to […]

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