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81% of Californians say they don’t know what a CCA is

81% of Californians say they don’t know what a CCA is

by Scottie Knollin | Apr 15, 2026 | Communications Strategy

Trust is essential for CCAs.  But before trust can develop, customers first need to know who you are. Our recent survey surfaced a challenge many CCAs are already navigating: 81% of respondents in our recent market research said they do not know what a CCA is. That...
Struggling to increase participation in electrification programs?

Struggling to increase participation in electrification programs?

by Fernanda Estrada-Ridaura | Apr 9, 2026 | Communications Strategy

Are your transportation electrification programs delivering the participation needed to meet your goals? Many utilities have strong programs in place, but participation often depends on identifying the right fleets, charging opportunities, and communities that are...
The community engagement gap CCAs should know about

The community engagement gap CCAs should know about

by Scottie Knollin | Mar 31, 2026 | Communications Strategy

At REACH, we’ve been thinking a lot about the role Community Choice Aggregators (CCAs) play in their communities, and how residents experience them. CCAs are designed to serve local priorities. They’re created by communities, governed locally, and focused on...
Building a Community Transportation Electrification Roadmap with Ameren Illinois

Building a Community Transportation Electrification Roadmap with Ameren Illinois

by Scottie Knollin | Feb 12, 2026 | Communications Strategy

In 2025, REACH partnered with Ameren Illinois to support the completion of 80 Community Transportation Electrification Plans across their service territory, helping communities advance transportation electrification — whether they already had defined goals or were...
EVs don’t need better arguments; they need better belonging

EVs don’t need better arguments; they need better belonging

by Scottie Knollin | Feb 3, 2026 | Communications Strategy

A recent national poll released by the EVs for All America group suggests that many potential EV buyers aren’t especially motivated by messaging that centers on climate benefits. Some respondents even described climate change as “overhyped.” Instead, the clearest...
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Recent Posts

  • Accelerate electrification participation without increasing program costs
  • 61% of residents aren’t familiar with their local CCA
  • How are you activating municipal participation in electrification programs?
  • Awareness isn’t the same as participation
  • Don’t let your electrification programs stall

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