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Beyond Open Rates: Metrics that Actually Predict Customer Engagement

Beyond Open Rates: Metrics that Actually Predict Customer Engagement

by REACH Strategies | Sep 30, 2025 | Communications Strategy

At REACH Strategies, we’ve seen firsthand how transformative new technologies can be. But we’ve also seen how often those technologies struggle to take root, not because they don’t work, but because people simply don’t know about them or don’t fully understand what...
Beyond Open Rates: Multilingual Isn’t Enough: Cultural Relevance in Energy Outreach

Beyond Open Rates: Multilingual Isn’t Enough: Cultural Relevance in Energy Outreach

by REACH Strategies | Sep 30, 2025 | Communications Strategy

When it comes to energy outreach, many organizations assume that translation alone is the solution. Provide materials in multiple languages, and the job is done. But if the goal is genuine engagement, multilingual outreach is only the starting point. What’s often...
Is Your EV Program Impact Backed by Real-Time Data?

Is Your EV Program Impact Backed by Real-Time Data?

by Corey Gravelle | Sep 23, 2025 | Communications Strategy, UTI2509

  Federal policies are shifting, automakers are set to launch dozens of new EV models in 2026, and utility customers are looking to their energy providers for trusted guidance. That raises important questions for utility teams: which programs are delivering...
Do Your Customers Understand Your CCA?

Do Your Customers Understand Your CCA?

by Corey Gravelle | Sep 23, 2025 | CCA2509, Communications Strategy

  At REACH Strategies, we’ve seen firsthand how transformative CCAs can be for their communities, delivering cleaner energy, boosting local economies, and creating meaningful customer choice..  But here’s the challenge: if your customers don’t know who you are,...
Trust is the Real Power Source for CCAs

Trust is the Real Power Source for CCAs

by Corey Gravelle | Sep 23, 2025 | CCA2509, Communications Strategy

  If awareness and understanding are the foundation, then trust and perception are the walls that either invite people in or keep them out. Think about times when service was disrupted or expectations weren’t met, whether that was your fault or it was out of your...
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  • Accelerate electrification participation without increasing program costs
  • 61% of residents aren’t familiar with their local CCA
  • How are you activating municipal participation in electrification programs?
  • Awareness isn’t the same as participation
  • Don’t let your electrification programs stall

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