Communications Strategy

The Art of Successful Cold Calling

Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow”  humdinger? How about when you were actually excited to get a call on your phone? In today’s world of...

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Things are Getting Eventful

In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during...

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Five Things To Do Before Starting A Blog

With the existence of sites such as WordPress, Weebly, and SquareSpace, designing and building a blog page is simple. It’s possible to create a blog in minutes with only a few clicks. One, two, three, “Hello, World!” While bringing a blog online is easier than ever,...

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Yes, There Is Time To Blog

The process of actually writing blog content could be the biggest hurdle between an idea and a success. Content creation must be treated as a priority or there will always be a valid excuse for putting it off. Whether you manage your organization’s blog or are...

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