OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
March 5, 2024
In Full Bloom: Our Springtime Joys

As winter bids its chilly farewell and the earth stirs from its slumber, we find ourselves eagerly awaiting the arrival of spring. Join us as we share our favorite things about spring and celebrate the beauty and wonder that surrounds us during this time of renewal. We asked two good sources for thoughts about spring […]

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February 9, 2024
Meet Madeleine: The Globetrotting Scholar to Event Extraordinaire

Have you lived in the same place your whole life, or have you moved around? While I’m happily settled in the countryside of Massachusetts now, I have lived in several other places. I grew up in a small town in Wisconsin and left for Smith College in the Berkshires of western Massachusetts. I spent one […]

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December 8, 2023
Powering the Future: Transportation Electrification Workforce Development

With the demand for electricity rising and the growth we’ve seen in electric transportation projected to continue into the future, utilities and industries related to the electrification sector require a workforce capable of supporting a wide array of  technologies. According to a report from the Environmental Defense Fund, the EV industry has provided 179,000 specific […]

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November 18, 2023
Giving Thanks + Our Favorite Recipes

The season of thanks is upon us, and the REACH team has plenty to be grateful for this year. As an organization, we are thankful for the opportunity to support our partners in driving change for a cleaner, healthier planet for us all. We are passionate about our work in electrification and renewable energy. We […]

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October 6, 2023
Adopt a Shelter Dog Month

October is Adopt a Shelter Dog month and we wanted to share our passion for pet adoption! We agree that adopting from shelters is a great way to find a new family member and to rescue a dog in need. With 6.3 million animals entering shelters every year, pet adoption is crucial! Amanda - Furever Foster […]

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September 22, 2023
Exploring the Truth About Electricity and Gas Refueling Costs Across the Country

For many, the interest in electric vehicles (EVs) is found in saving money on fuel. Individual savings found in refueling with electricity is a key message point for dealerships and others to help boost adoption. Recently, we have seen a renewed nationwide debate on whether driving electric saves money vs refueling with gas. In the […]

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September 13, 2023
The Marin County Fair was an Electrifying Experience

We spent some time recently rolling out new electrification technologies for households at the Marin County Fair. We enjoy every opportunity to be in the field, so we were happy to be there. But we learned during the event that even in an area thought to be a leader in electric vehicles and sustainability, much […]

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August 28, 2023
Overcoming Range Anxiety using Charging Station Locator Apps

Over 4th of July this year, I made a trip from the Boston suburbs to a small city in Vermont, in my electric vehicle (EV) that duplicated the same route and the same stops as a trip over Thanksgiving 2022. The comparisons are illuminating! I’ve owned my 2022 Ford Mustang Mach-E for almost exactly a […]

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August 16, 2023
Five Ideas to Engage Customers During National Drive Electric Week

As many of you may know,  REACH has been in the EV arena since before the first Nissan Leaf hit the roads.  One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV driver’s parade in Santa Monica, CA, this event […]

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August 7, 2023
Behind the Scenes at REACH: Summer Edition

The REACH team has been enjoying the sunshine this summer! Summertime welcomes the opportunity to catch up on all the things you miss throughout the year. For us, that means reading, watching, and listening to our favorite things. Here’s a look into what our REACHers have been up to this summer. We hope you’ll find […]

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