Equity-oriented outreach isn’t just about checking a box. It’s about reimagining who we center in our conversations—and why. Over the years, we’ve learned that to build more inclusive, impactful programs, you have to start with who’s at the table from the beginning....
In a world where values increasingly drive consumers, cause marketing isn’t just a strategy—it’s a necessity. Unlike traditional marketing, which focuses solely on product promotion, cause marketing aligns a brand with a meaningful social issue, fostering deeper...
The EV landscape in the U.S. is constantly evolving, shaped by technological advancements, shifting policies, and consumer behavior. While the momentum for EV adoption remains strong, recent developments show that the transition is not without challenges. Economic...
Over the past decade, government entities, utilities, and nonprofit power agencies have created an impressive array of incentives to help customers electrify their appliances, upgrade their home’s energy efficiency, and drive electric. Unfortunately, customers aren’t...
China’s recent rise to the top of the global auto export market is nothing short of extraordinary. Just 20 years ago, car ownership in China was rare, and its automaking capacity was limited. Today, China outproduces and exports more cars than any other country—a...
Now that social media companies are dismantling fact-checking, the role that valued local voices play in supporting high-quality information is becoming even more critical. Community choice aggregators (CCAs) are well-poised to use strategic communications to combat...
The world is rapidly embracing new ways to generate and use energy—and the countries that transition fastest to these new energy technologies are almost certain to dominate the global economy in the future. According to research firm Prismatics, the global market for...
The fall 2024 Recharge Minnesota Symposium and Recharge Massachusetts Recognition Symposium were a success! These two packed daylong events brought together industry and community leaders to drive growth and innovation in electrification and clean energy. Hosted by...
This September, REACH Strategies organized a first-of-its-kind Electrification Job Fair in Northern California to help build one of the fastest-growing workforce sectors in America: the clean energy industry. Last year, the U.S. added 142,000 jobs in the fields of...
This fall, we’re organizing dozens of EV test drives, career fairs, and symposia By the beginning of 2020, REACH’s calendar of upcoming events was full. Our team was preparing to travel to every time zone in America in order to talk EVs with people in some of the most...