OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
October 16, 2020
Connecting the Dots: How to be United on Sustainability

Sustainability touches everyone. Regardless of race, gender, economic class, political party, or sexual orientation, the health of the earth impacts us all. Sustainability is an important topic that brings people together in more places than just the voting booth. Community cleanup events, recycling campaigns, Earth Day celebrations, and even farmers' markets demonstrate how people want […]

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August 18, 2020
When Companies Promote Sustainability Their Employees Tend to Do the Same

For many companies and organizations, creating a sustainability policy is often merely the first step on a much longer journey. While many companies recognize the need to reduce their carbon footprint and are willing to work toward that goal, a key implementation step can include engaging employees at every level. Employee engagement on sustainability can […]

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April 17, 2017
Supporting Community Groups in Our Own Backyard

Through the course of our work, we partner with organizations throughout California and the U.S. whose missions touch issues and policy on a global scale. Every so often, we are fortunate enough to have an opportunity to tend to the garden in our own backyard by supporting local groups doing critically important work in our […]

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April 3, 2017
Test Driving Electric Vehicles in Palo Alto

Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out in real time while working with REACH’s experiential partner, Driven[SM1] . […]

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March 27, 2017
The Future of Brain Health: Technology and Science Making Breakthroughs

Depression, anxiety, addiction and a host of other conditions plague millions across the U.S. and around the world. Doctors and therapists continue to work to help these patients, but university researchers and start-up technologists are hoping to accelerate treatment and improve lives on a massive scale. This is what I learned at a symposium on […]

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March 6, 2017
The Art of Successful Cold Calling

Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow”  humdinger? How about when you were actually excited to get a call on your phone? In today’s world of instant messenger, social media, and isolated contact, talking on the […]

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February 28, 2017
Things are Getting Eventful

In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during the contest where Trump resources outmatched Clinton resources. Rather […]

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January 23, 2017
Five Things To Do Before Starting A Blog

With the existence of sites such as WordPress, Weebly, and SquareSpace, designing and building a blog page is simple. It’s possible to create a blog in minutes with only a few clicks. One, two, three, “Hello, World!” While bringing a blog online is easier than ever, work still remains to create content and build an […]

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January 11, 2017
We Now Look to the States to Grow Opportunity

The election of Donald Trump was a shock to many American progressives who had taken for granted that policies to provide healthcare and reinforce the social safety net, to guarantee paid family leave, subsidize child care and raise the minimum wage, and to relieve student debt and make education the great equalizer were widely understood […]

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December 19, 2016
Yes, There Is Time To Blog

The process of actually writing blog content could be the biggest hurdle between an idea and a success. Content creation must be treated as a priority or there will always be a valid excuse for putting it off. Whether you manage your organization’s blog or are responsible for the content remind yourself: there is time […]

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