When Amanda Scarborough, Senior Program Strategist at REACH Strategies, was able to get her race shop-owning dad to drive her Tesla, it felt like all her worlds were combining. For this passionate advocate for sustainability, cars, and communications, seeing a big...
“Women are Going to Rule the World – and We’ll Do It with EVs!” Leynah McGarghan on the Future of Green Transportation
Mar 18, 2021 | Communications Strategy
Leynah McGarghan, Experiential Strategist at REACH Strategies, did not expect to land in the world of electric transportation. “I was a history major! I wanted to work in museum curation,” she laughs. Having been raised in a community where sustainability and...
Notice Anything Different About Us? (A Rebranding Adventure)
Mar 10, 2021 | Communications Strategy
Yep, REACH Strategies has a brand new look. REACH has always believed in collaboration first. We are passionate about creating and delivering purpose-driven communications campaigns that can help make the world a better place - and we have taken great joy in traveling...
Connecting the Dots: How to be United on Sustainability
Oct 16, 2020 | Communications Strategy
Sustainability touches everyone. Regardless of race, gender, economic class, political party, or sexual orientation, the health of the earth impacts us all. Sustainability is an important topic that brings people together in more places than just the voting booth....
When Companies Promote Sustainability Their Employees Tend to Do the Same
Aug 18, 2020 | Communications Strategy
For many companies and organizations, creating a sustainability policy is often merely the first step on a much longer journey. While many companies recognize the need to reduce their carbon footprint and are willing to work toward that goal, a key implementation step...
Supporting Community Groups in Our Own Backyard
Apr 17, 2017 | Communications Strategy
Through the course of our work, we partner with organizations throughout California and the U.S. whose missions touch issues and policy on a global scale. Every so often, we are fortunate enough to have an opportunity to tend to the garden in our own backyard by...
Test Driving Electric Vehicles in Palo Alto
Apr 3, 2017 | Communications Strategy
Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out...
The Future of Brain Health: Technology and Science Making Breakthroughs
Mar 27, 2017 | Communications Strategy
Depression, anxiety, addiction and a host of other conditions plague millions across the U.S. and around the world. Doctors and therapists continue to work to help these patients, but university researchers and start-up technologists are hoping to accelerate treatment...
The Art of Successful Cold Calling
Mar 6, 2017 | Communications Strategy
Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow” humdinger? How about when you were actually excited to get a call on your phone? In today’s world of...
Things are Getting Eventful
Feb 28, 2017 | Communications Strategy
In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during...