OUR VOICE

Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country.  Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
July 14, 2017
EV Roadmap 10 Highlights the Road to Better Transportation

Comedian Tig Notaro does this joke about people saying, “Can you believe it” for normal, everyday actions. An example she gives is a parent saying that their 5-year-old is about to start kindergarten. “Lacey is now 5 and is starting kindergarten this year. Can you believe it?”  Notaro jokes that it’s easy to wrap her […]

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June 29, 2017
The 1996 Atlanta Olympics Offers Clues About An EV Future

We were just in Atlanta for an EV test drive that we conducted for the Southeastern Association of Regulatory Utility Commissioners (SEARUC). We had a great time, and send a warm shout out to our friends at Plug In America, the Southern Alliance for Clean Energy, and City of Atlanta Mayor's Office of Resilience. Georgia […]

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May 17, 2017
MASS DRIVE CLEAN 2017 Kick-Off Event

As the wind picked up and the rain became a spitting mist, nothing could keep the smiles off of everyone’s face or wane the excitement that buzzed around the Biogen campus in Weston, Massachusetts as electric vehicles and bicycles arrived for the kick-off event for MASS DRIVE CLEAN’s third annual event season. “THE ONLY SOURCE […]

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April 17, 2017
Supporting Community Groups in Our Own Backyard

Through the course of our work, we partner with organizations throughout California and the U.S. whose missions touch issues and policy on a global scale. Every so often, we are fortunate enough to have an opportunity to tend to the garden in our own backyard by supporting local groups doing critically important work in our […]

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April 3, 2017
Test Driving Electric Vehicles in Palo Alto

Even as someone who loves to read, I have to admit that words can often pale in comparison with the real experience. While stories can evoke emotions, experiences make lasting impressions and memories guide future actions. I have the opportunity to watch this play out in real time while working with REACH’s experiential partner, Driven[SM1] . […]

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March 27, 2017
The Future of Brain Health: Technology and Science Making Breakthroughs

Depression, anxiety, addiction and a host of other conditions plague millions across the U.S. and around the world. Doctors and therapists continue to work to help these patients, but university researchers and start-up technologists are hoping to accelerate treatment and improve lives on a massive scale. This is what I learned at a symposium on […]

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March 6, 2017
The Art of Successful Cold Calling

Remember when every phone number that was deemed important you had to memorize or came in a catchy commercial jingle such as JJ Wentworth’s infamous “877-NeedCashNow”  humdinger? How about when you were actually excited to get a call on your phone? In today’s world of instant messenger, social media, and isolated contact, talking on the […]

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February 28, 2017
Things are Getting Eventful

In a recent review of the past election, Nate Silver from 538 mentioned in passing a little discussed fact - during the key home stretch, the Trump campaign conducted 50% more public events with their candidate than the Clinton campaign. It’s one of few areas during the contest where Trump resources outmatched Clinton resources. Rather […]

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February 16, 2017
Why We Talk About Electric Vehicle Test Drives

Increasingly people are thinking about how to better promote electric vehicles at the national level and in key states. Our experience over the past few years underscores the importance of directly introducing prospective customers to these new exciting vehicles in order to drive EV adoption. Enhancing the Buying Experience The focus on the consumer showroom […]

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January 23, 2017
Five Things To Do Before Starting A Blog

With the existence of sites such as WordPress, Weebly, and SquareSpace, designing and building a blog page is simple. It’s possible to create a blog in minutes with only a few clicks. One, two, three, “Hello, World!” While bringing a blog online is easier than ever, work still remains to create content and build an […]

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