OUR VOICE
Over the years, we’ve conducted deep dives into the issues surrounding electrification and clean energy in communities across the country. Our approach to strategic communications is guided by the insights we’ve gained through thousands of conversations with utilities, governments, nonprofits, private companies — and consumers.
Meet Madeleine: The Globetrotting Scholar to Event Extraordinaire
Have you lived in the same place your whole life, or have you moved around?While I’m happily settled in the countryside of Massachusetts now, I have lived in several other places. I grew up in a small town in Wisconsin and left for Smith College in the Berkshires of...
Powering the Future: Transportation Electrification Workforce Development
With the demand for electricity rising and the growth we’ve seen in electric transportation projected to continue into the future, utilities and industries related to the electrification sector require a workforce capable of supporting a wide array of ...
Giving Thanks + Our Favorite Recipes
The season of thanks is upon us, and the REACH team has plenty to be grateful for this year. As an organization, we are thankful for the opportunity to support our partners in driving change for a cleaner, healthier planet for us all. We are passionate about our work...
Adopt a Shelter Dog Month
October is Adopt a Shelter Dog month and we wanted to share our passion for pet adoption! We agree that adopting from shelters is a great way to find a new family member and to rescue a dog in need. With 6.3 million animals entering shelters every year, pet adoption...
Exploring the Truth About Electricity and Gas Refueling Costs Across the Country
For many, the interest in electric vehicles (EVs) is found in saving money on fuel. Individual savings found in refueling with electricity is a key message point for dealerships and others to help boost adoption. Recently, we have seen a renewed nationwide debate on...
The Marin County Fair was an Electrifying Experience
We spent some time recently rolling out new electrification technologies for households at the Marin County Fair. We enjoy every opportunity to be in the field, so we were happy to be there. But we learned during the event that even in an area thought to be a leader...
Overcoming Range Anxiety using Charging Station Locator Apps
Over 4th of July this year, I made a trip from the Boston suburbs to a small city in Vermont, in my electric vehicle (EV) that duplicated the same route and the same stops as a trip over Thanksgiving 2022. The comparisons are illuminating! I’ve owned my 2022 Ford...
Five Ideas to Engage Customers During National Drive Electric Week
As many of you may know, REACH has been in the EV arena since before the first Nissan Leaf hit the roads. One of our favorite early accomplishments was helping name National Drive Electric Week (NDEW) over a decade ago. Since its inception as a small EV...
Behind the Scenes at REACH: Summer Edition
The REACH team has been enjoying the sunshine this summer! Summertime welcomes the opportunity to catch up on all the things you miss throughout the year. For us, that means reading, watching, and listening to our favorite things. Here’s a look into what our REACHers...
Meet Michelle: More Than Just a Social Media Maverick
I have always had a strong work ethic. At the age of fifteen I found myself in college prep courses while working two part time jobs. Not because I was forced to, but because I wanted to. This drive stuck with me throughout college and grad school and has become the...
Other News from the REACH Team